The wet grinder industry owes its genesis entirely
to Coimbatore. In 1955, a team headed by Mr.
Sabapathy, ventured into modifying the traditional
grinding stone with a powered motor and base
unit.Thus, was born the country’s first
wet grinder. From then on, the wet grinder industry
has been largely confined to Coimbatore. This
is primarily because of the fact that the stone
used for grinding batter is exclusively available
only in this region.
Added to the natural abundance of the core
raw material, the enterprising spirit of the
city, gave rise to a host of wet grinder and
accessory manufacturers. Today, about 700 units
operate to form a cluster of manufacturers and
focus on different spheres of the wet grinder
industry.
The
market for the wet grinder industry is largely
confined to the Southern states of India –
vis-a-vis, Tamil Nadu, Kerala, Karnataka and
Andhra Pradesh. Following the large exodus of
Indians to different parts of the globe, the
market is now witnessing a rapid growth in the
international markets as well.
The industry is marked by a good supplier
network that extends to several parts of the
country. Effective distribution networks support
the sales and marketing activities. The growth
of the industry is also made more effective
through monitoring and assistance lent by support
institutions.
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