In 1995, the leading engineering medium scale
unit, ELGI entered the wet grinder market with
the Table Top wet grinder. This was introduced
primarily for the urban Indian and nuclear families,
where grinding has to be done in smaller quantities.
With the emergence of the table top grinder,
the industry underwent a sea change and saw
the beginning of an era of competitive pricing
and branding.
Today, there are several manufacturers who
manufacture versions of the tabletop wet grinder
and the capacities are available in 2 litres
and 3 litres models.
The table top grinder segment currently enjoys
a 20% market share in the industry and poses
a tremendous opportunity in global markets where
the Indian population is high.
The table top wet grinder has been designed
sheerly for ease of convenience and offers added
features like a detachable drum that can be
stored in the refrigerators.
The tabletop grinder is priced higher than
the conventional and tilting types, as it is
designed with trendy looking exteriors.
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